Search Results for: Entrepreneurship

Your Guide to Startup Success
Whether you dream of launching your own business or you’ve already started your entrepreneurial journey, this book is you. This is your toolkit for building your entrepreneurial skills quickly and confidently.

What separates successful entrepreneurs from the rest isn’t necessarily a groundbreaking idea or being the smartest or hardest worker in the room; it’s a combination of mindset, habits, strategies and skills that will help you overcome obstacles and thrive in your chosen business environment and marketplace.

100 Things Successful Startups Do is packed with great ideas for launching a successful venture, all carefully chosen to help you navigate whatever challenges and opportunities cross your path and give you the best chance of success as you grow your business. So whether you’re looking for guidance on writing a business plan, attracting investors, managing a growing team or staying resilient when the going gets tough, you’ll find everything you need within these pages.

Explore the habits, tools, techniques and mentality of smart startups and develop your own business style. Every chapter features a new idea to help you form the habits and mindset of a successful entrepreneur. Together, they are your springboard to success. Mixing simple explanations with activities and exercises, you’ll learn the optimal mindset and habits you need to succeed.

100 Things Successful Startups Do is your go-to resource for encouragement, advice and practical steps to help you succeed. Now it’s time to get started.

Praise for 100 THINGS SUCCESSFUL PEOPLE DO
‘Inside these pages you’ll find a powerful reminder of the many ways you can make your life – and other people’s lives – more successful. It will help you identify what success means to you and give you the building blocks for making that success a reality. This is your chance to overcome whatever obstacles are stopping you. Read it, act on it and experience the difference’ Marshall Goldsmith Ph.D., bestselling author of TRIGGERS

‘HONEST, PRACTICAL, AND DEEPLY EMPOWERING’ Gino Wickman, Author of Traction & Shine, Creator of EOS®

As an entrepreneur with ADHD, some of your traits like creativity, hyperfocus, and risk-taking are rocket fuel for starting a business. Others, like trouble with attention to detail and time management can make running it feel impossibly overwhelming. Traditional business advice, designed for neurotypical brains, often leaves you stressed, doubting yourself, and on the road to burnout.

That’s why serial entrepreneur and ADHDer Amanda Perry wrote BRAIN FIRST BUSINESS a groundbreaking guide that rewrites the rules of entrepreneurship for you and your neurodivergent brain. Using her Brain First method, she blends lived experience with neuroscience to show you how to reach your goals without sacrificing your sanity. By learning how ADHD shows up in your business and adopting proven strategies that play to your strengths, you’ll redesign your approach in a way that works with your brain, not against it and unlock a sustainable path to a profitable business.

How to harness customer demand to fuel your business growth

Rob Snyder followed all the traditional advice for launching a startup. He did his research, ran experiments, raised millions in venture capital, but his company struggled to get off the ground. It wasn’t until he left the standard playbooks behind that he was able to quickly scale to millions of dollars in revenue. Now he’s a successful serial entrepreneur whose advice has helped hundreds of business owners get unstuck and start scaling.

In The Power of Pull, Snyder strips business down to one counterintuitive principle: Customer demand is all that matters. When business owners find real demand, they stop pushing their product onto an indifferent market, and instead customers pull the product out of their hands.

Demand first, everything else later

And demand isn’t ‘people who want our product’. Its’ what customers urgently want to accomplish in their own lives – right now. A promotion? Better health? Fulfilling relationships? When your solution fits that priority better than the alternatives, customers buy naturally. If it doesn’t, no amount of persuasion or advertising will create traction.

Including the practical PULL framework, showing how to identify genuine demand, and examples from companies like Basecamp, HubSpot and Tesla, this book gives founders a clear path to faster growth – without the guesswork.

Great ideas are all around us, waiting to be discovered. Here’s how to find them.

We’re used to imagining creativity as a lightbulb moment – sudden, mysterious, reserved for the gifted few. But what if ideas aren’t conjured from thin air? What if they’re discovered – more like precious artifacts that we unearth and refine?

In How Great Ideas Happen, cognitive scientist George Newman draws on cutting-edge research to show that creativity isn’t magic, it’s method. The most successful innovators don’t wait to be struck by brilliance; their creative process is more like archeology. As keen-eyed explorers, they scan the terrain, dig with intention, and, with a little luck, find gold.

With vivid examples from the arts, science, and business, Newman shows how creativity often comes from discovering what was already there. For example, how Jackson Pollock tapped into deep patterns in nature to create his famous “drip” paintings; how Korean filmmakers created an entirely new genre by closely studying foreign films; or, how Paul Simon made Graceland by carefully sifting through previously recorded material for what he could take away.

By revealing the hidden steps behind breakthrough success, How Great Ideas Happen uncovers a repeatable method that anyone can follow, reframing creativity not as a rare gift, but as a universal capacity waiting to be unlocked through exploration. The creative process is an adventure of ideas – this book is your guide.

“The Slingshot Formula captures the improbable flight path of Angry Birds and is more than a post-mortem of a hit game; it’s the anatomy of a cross-media phenomenon that soared across industries. A masterclass in how to build wings as you fly.” John Schulte, Founder and CEO, Pangea Corp.

Billions of downloads. Global recognition. Presence in Hollywood, Netflix, Roblox, Minecraft and LEGO. How many broken eggs along the way?

The Slingshot Formula is the definitive behind-the-scenes analysis into the business tactics, marketing genius and wild stunts that led an unknown startup to turn the mobile game Angry Birds into a true pop culture phenomenon.

In 2009, a small independent video game studio in Finland was on the brink of bankruptcy. It employed eighteen young people, none of whom had any previous corporate experience. By the time their 52nd mobile game, Angry Birds, comes around, it is make-or-break time for the company…

Over the following four months, Angry Birds got downloaded one million times and became an instant mobile hit. The simple but mightily addictive game would proceed to change the course of its creators’ lives forever.

In just a few years, the game flew to 4 billion downloads and slingshot its way into cinemas around the world. More than a decade later the brand has become nothing short of a phenomenon. Angry Birds has evolved into a globally recognized entertainment brand.

Filled with exclusive stories and insider tips, The Slingshot Formula serves as the maverick playbook of what to do (and what not to do) when navigating fast-lane success in the rapidity of the digital era.

This authoritative, focused and bestselling guide by two of the UK’s brightest young entrepreneurs – The Apprentice runner-up, Bianca Miller-Cole and serial entrepreneur, Dr Byron Cole – is a comprehensive toolkit for anyone who wants to make a success of running their own business. Featuring interviews with well known entrepreneurs, entertainers and industry experts, the book covers every tier of the business development process, from start-up to exit, offering practical, implementable and global advice on the start up process.

This fully updated new edition will de-code the jargon that is prevalent in business circles today, providing straightforward advice on converting an innovative business concept into a commercially viable proposition. It will help you to avoid the costly common mistakes of many who have gone before you, and create a sustainable enterprise that will flourish. Fully updated and expanded to make it more timely, more international, more practical and more inspiring, it will be a vital tool for Entrepreneurs both inside and outside of the author’s hugely motivated network.

“A powerful and valuable book to live a life of greater freedom and impact”,
Robin Sharma, #1 worldwide bestselling author of The 5AM Club and The Everyday Hero Manifesto

Reimagine your future, adjust your efforts, jump into action and work for just ten more years before doing what the hell you want!

Building a business can be confusing. Entrepreneurs aren’t sure whether to keep control or delegate and automate, say yes or say no, work all hours or prioritise work-life balance. They take advice from all directions and wind up feeling overwhelmed and overworked without a finish line in sight.

The TEN YEAR CAREER turns that premise upside down and argues that it doesn’t have to be that way. If you have intention, focus, a willingness to question received truths and the vision to think big, you can emulate the world’s most successful entrepreneurs and retire in ten years, no matter where you are in your career today.


You’ll learn:
– How to define success your way, not their way.
– How to achieve far more in a shorter space of time.
– How to run your business without it running you.
– The four-step framework by which to complete your Ten Year Career.

You can achieve much more than you do now, in much less time than you thought, to reach financial freedom earlier than you imagined. That freedom, in turn, leads to the freedom to choose how you spend your days. The freedom to do whatever you want, with whomever you want, when you want to do it. The freedom to live life on your own terms.

Do you ever feel your life and career is out of balance, or that there must be more to it all than this?

If you want to take control, this book will help you systematically design the next stage of your life and career to maximise your own happiness and fulfilment.

FIND YOUR PURPOSE will:

· help you clarify your values, strengths and purpose and understand what brings meaning for you personally
· introduce principles and techniques for actively designing happiness and fulfilment
· show you how to apply these principles in your work, relationships, leisure and learning
· introduce systematic planning tools into all areas of your life – even those areas you might not expect
By the end of the book you will have created a practical action plan for redesigning the next stage of your life and career, whether that be a sidestep, a side hustle or a complete step change.

Based on workshops and research from a highly experienced training team, these proven tools will enable you to identify the unique portfolio of activities that is likely to make you most happy and fulfilled.

The days of a linear career progression are gone. Shape your life and work to suit the true you and enjoy your personal breakthrough.

How do you do justice to your business idea? It’s a question that entrepreneurs are always asking, aware that 70% of new businesses fail. Starting a business is scary, especially for first-timers, but there is a safe, LAUNCH IN 5 way to do it.

If you are launching a new business, this book will improve your chance for success in the most economic, efficient, and painless way possible, before you put large amounts of time and money on the line. It provides a comprehensive guide on how to rapidly turn an idea into a money-making machine – whether it is a side gig or a headfirst dive into the world of entrepreneurship.

Because most new businesses are conducted online, it will place an emphasis on how to launch and build a business on the internet, and because most new entrepreneurs are operating within a small budget and timeframe, these concepts are inexpensive, fast, low-risk, and proven.

Based on the author’s insider strategies, LAUNCH IN 5 will guide the reader through each step of getting their idea out into the world, from inception to launch to ensuring long-term growth. It will also offer tools to help the reader determine whether their idea is worth pursuing (most aren’t) and, if not, return them safely to the concept-development stage before they waste massive amounts of money and time launching an idea that will never fly.

You’ll learn that
· Most risk is unnecessary.
· You can launch your new business in days (or sometimes even hours).
· You can apply the same launch strategies you’ll learn here for an online business, an offline start-up a global corporation, with a budget of $50 or $500,000. These method work in any industry, for any idea.
· You can lower the start-up failure rate from 70%to 9% if you follow the guidance in this book.
· Most business ideas can have their potential success (or failure) proved in just a week or so, for less than the cost of the latest iphone.

You want to build your own business.

A business that is profitable and works to propel progress in the world.

An impossible dream?

Not for Alexandre Mars. Part of a new generation of philanthropists, he is one of the world’s most respected entrepreneurs. After founding and selling a string of successful tech starts ups, today he runs a global mission-driven foundation. He works for profit and purpose.

Now you can achieve this too.

Packed with ideas, tips and practical examples, Mission Possible gives us a behind-the-scenes look at what it really takes to become an entrepreneur with a purpose. This is your guide to create, launch and grow your own business. You will discover that it is possible to make money and have a bigger mission too.

Get to work and take your lead from insider interviews with many of the world’s changemaker entrepreneurs such as the founder of Pinterest and the Buddhist monk who created Headspace. Define your mission then work harder and smarter on it than anyone else.

Start a successful business and use it to become the true driver of change.

The moments of greatest change can also be the moments of greatest opportunity. Adapt more quickly and use the power of change to your advantage with this guide from the editor in chief of Entrepreneur magazine and host of the Build for Tomorrow podcast.

We experience change in four phases. The first is panic. Then we adapt. Then we find a new normal. And then, finally, we reach the phase we could not have imagined in the beginning, the moment when we realize that we wouldn’t go back.

Build for Tomorrow is designed to accelerate that process – to help you lessen your panic, adapt faster, define the new normal, and thrive going forward. And it arrives as we all, in some way, have felt a shift in our lives. The pandemic forced a moment of collective change, and we are still being forced to make new plans and adjustments to our lives, families, and careers. Many of us will never go back, continuing to work from home, demanding higher wages, or starting new businesses.

To help people along this journey, Entrepreneur magazine editor in chief Jason Feifer offers stories, lessons, and concrete exercises from the most potent sources of change in our world. He speaks to the world’s most successful changemakers – from global celebrities like Dwayne “The Rock” Johnson and Maria Sharapova to innovative CEOs and Main Street heroes – to learn how they decide what to protect, what to discard, and how to move forward without fear. He also draws lessons from history, looking at how massive changes across time can help us better understand the opportunities of today. For example, he finds guidance for our post-pandemic realities inside the power shifts that occurred after the Bubonic Plague, and he reveals how the history of innovations like the elevator and even the teddy bear can teach anyone to be more forward-thinking.

We cannot anticipate tomorrow’s needs, but it shouldn’t take a crisis to push us forward. This book will show you how to make change on your own terms.

SELF-MADE IS A TRULY DEFINITIVE GUIDE; A ‘GO-TO’ BOOK FOR ALL ENTREPRENEURS AT ANY STAGE OF BUSINESS.

This authoritative, focused guide by two of the UK’s brightest young entrepreneurs – The Apprentice runner-up, Bianca Miller and serial entrepreneur, Byron Cole – is a comprehensive toolkit for anyone who wants to make a success of running their own business. Featuring interviews with well known entrepreneurs, entertainers and industry experts, the book covers every tier of the business development process, from start-up to exit, offering practical, implementable and global advice on the start up process.

De-coding the jargon that is prevalent in business circles today, this book provides straightforward advice on converting an innovative business concept into a commercially viable proposition. It will help you to avoid the costly common mistakes of many who have gone before you, and create a sustainable enterprise that will flourish.

Read Self Made and run your own business without fear of failure.

Highly Commended of the Best Mixed Media Book category in the Creative Book Awards 2024
Highly Commended at The Business Book Awards

Featuring Tatty Devine, HemingwayDesign, Craft Scotland and more

Making a Living has been carefully crafted to support anyone looking for practical, hands-on advice and inspiring stories to motivate them to make their dream business into a reality.

Inspiring stories from jewellery makers to basket weavers, artists to terrarium makers, printmakers to ceramicists, bring bags of real-world advice and inspiration for those wanting to take their first steps into this new artisanal economy.

With more time at home than ever before, the restorative distraction of crafts and making has seen a mainstream resurgence. So too has the desire to ‘make a living’ from creating handmade products to sell, or to sell our creative skills.

This new wave of at-home entrepreneurs are using Facebook and Instagram to promote their businesses, Etsy and Not on the High Street to sell their crafts and Paypal and Shopify to manage their payments. Technology-led businesses are transforming the way in which offline maker businesses are operating – and business is booming.

From the founder of Yodomo, the online learning platform for arts and crafts, and with chapters on market research, valuing and pricing your work, branding, marketing and sales, as well as accounting fundamentals and legal considerations, this is a step-by-step guide to getting your idea off the ground, either as a side hustle or as your next major career move.

Amazon is the fastest company ever to reach $100 billion in sales and they didn’t reach that landmark by staying in their comfort zone. Risk taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated, and strategic. Thomas Edison believed, “I have not failed. I’ve just found 10,000 ways that won’t work.” and Amazon’s founder, Jeff Bezos, has always linked experimentation and failure with growth and success.

But “risk taking” can be costly (even disastrous) if you don’t know how to use it to your advantage. Fortunately, Bezos has provided every business owner a “hidden in plain sight” roadmap for how he grew Amazon through his Letter to Shareholders (or as he named them, share owners) that he has written annually for the past 20 years.

For the first time, Technology and Risk expert Steve Anderson has analyzed and distilled these letters to reveal the key 14 Growth Principles that unlock the lessons, mindset, and steps Bezos has used to make Amazon the massive success it is today.

Now, business owners, leaders, CEOs, employees, and managers can apply these same principles to grow their business to be more efficient, productive, and successful – fast!

Tamara Ghandour, author, podcaster, keynote speaker and founder of innovation training company, LaunchStreet, used to believe that innovation was the domain of a select few, exclusive to certain industries, or relegated to a specific job role. But, as Tamara discovered in her 25 years of work and research, everybody has the capacity to innovate. It’s a person’s unique innovation style, which can be assessed and channelled, that can transform inertia into innovation.

Drawing on eye-opening data from her proprietary Innovation Quotient Edge Assessment, Innovation is Everybody’s Business is for those looking for solutions to the daily pain of “how do I prove my worth,” a reality for many people whether they work in the C-Suite or on the front-lines. This book will resonate with those that recognize that being more innovative is their ticket to being indispensable. It is also for leaders under pressure to build a culture of innovation but don’t know how. As organizations face pressure to innovate, the accountability for making it happen falls on senior and mid-level leaders. They are told what to do, but not how to do it. This book will give them a tool to build a team of innovators who make an impact every day in big and small ways.

A LIVELY AND PRACTICAL GUIDE TO SELLING ANYTHING

‘You have to know how to sell yourself and your work. Because if you don’t, you can’t eat. This book is a crash course into becoming great at it’ Ryan Holiday, bestselling author of The Daily Stoic, The Obstacle Is the Way and Ego Is the Enemy

Ryan Serhant has emerged as one of the top salespeople in the world and a co-star on Bravo’s hit series Million Dollar Listing New York, as well as the star of Sell It Like Serhant. He has become an authority on the art of selling. Whether you are selling a property or a hot tub, golf balls or life insurance, Serhant shares the secrets behind how to close more deals than anyone else, expand your business, and keep clients coming back to you for more.

Sell It Like Serhant is a smart, at times hilarious, and always essential playbook to build confidence, generate results, and sell just about anything. You’ll find tips on:

* The Seven Stages of Selling
* Getting FKD: How to Be a Time Manager, Not a Time Stealer
* Negotiating Like A BOSS
* “The One Who…”: Everyone Needs a Hook
* Pulling the Indecisive Client Forward
* And Much More!

Whatever your business or expertise, Sell It Like Serhant will make you a master at sales.

SEE WHAT REVIEWERS ARE SAYING ABOUT SELL IT LIKE SERHANT:

⭐⭐⭐⭐⭐ “A great book with loads of useful information for anyone starting in sales”

⭐⭐⭐⭐⭐ “Super motivational and I just love the way everything is written”

⭐⭐⭐⭐⭐ “Absolutely fantastic. Learnt so much”

And don’t miss Ryan Serhant’s other books: BIG MONEY ENERGY and BRAND IT LIKE SERHANT

How would you like to get business startup advice straight from the man who co-founded Global Entrepreneurship Week and StartUp America? Well now you can.

Carl Schramm, the man described by The Economist as ‘The Evangelist of Entrepreneurship’, has written a myth-busting guide packed with tools and techniques to help you get your big idea off the ground.

Carl believes that entrepreneurship has been completely misrepresented by the media, business books, university programmes and MBA courses. He believes that the perception of what it takes to start a business no longer matches the reality – which is bad news for everyone because it stops great ideas coming to life.

Burn the Business Plan punctures the myth of the cool, tech-savvy 20-something entrepreneur with nothing to lose and venture capital to burn, showing that most people who start businesses are juggling careers and mortgages just like you.

Burn the Business Plan is written to encourage you to get started. It demystifies the entrepreneurial process portrayed on television shows like Dragon’s Den. It doesn’t rely on largely irrelevant stories of overvalued tech startups, nor does it build on the largely mistaken narrative of a linear path from cold start to great success that is the essence of business planning, as taught in universities. This is the guide to starting and running a business that will actually work for the rest of us.

Burn the Business Plan is for regular people who just want practical, real-world advice on how to start and run a successful business. It shows you how to avoid the common mistakes and what you need to do to put your enterprise on track for success.

Make your mark as a coach and grow your business by learning from the best, highest-level coaches in the world who are willing to share their secrets and core strategies. Relevant and practical with strategies specific to current and aspiring coaches, Taking the Leap provides advice from well-known coaches including: Jack Canfield, Marshall Goldsmith, Cherie Carter-Scott and Mark Thompson, who have each built lucrative coaching businesses while doing what they love, helping people.

Even the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks.

From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos – successful companies of all types and sizes begin with three things: ambition, a winning idea, and a brand strategy.

Branding expert Catherine Kaputa uses dozens of international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition – all by utilizing the power of branding!

Packed with thoughtful reader exercises and filled with leading-edge social media strategies, Breakthrough Branding teaches novice start-ups to seasoned professionals how to leverage their assets to create a successful business.

Innovation has become a mantra for organizations facing unprecedented market pressures and worldwide competition. But can it be taught or developed as a core competency? Are there rules for turning great ideas into breakthrough innovations that alter behavior and culture, change the company–customer relationship, and carve out a path to global business success? Profiling dozens of today’s most innovative organizations, The Innovation Zone delivers a new playbook for creating a structured business model of innovation that focuses on process, not products, to generate sustainable value and competitive dominance.

Pota shortlists 10 Indian high achievers who cover every aspect of India’s growing prowess and highlights what these people have done to make it big. Besides a keen focus on information technology, others profiled work in fields as diverse as pharmaceuticals, biotechnology, banking, manufacturing, entertainment and green energy.

A fascinating insight into the minds of movers and shakers behind the success of huge corporations, including Narayana Murthy, Chairman of Infosys, K V Kamath, Chairman of ICICI Bank and role model Kiran Mazumdar Shaw who broke through the male-dominated Indian business world to become Chairwoman of Biocon India, Asia’s largest biotechnology company.

This brilliantly counterintuitive manifesto from the founder of Miss Excel – who’s helped more than 2 million professionals work smarter – shows how pairing opposites, like hustle and rest or logic and creativity, sparks exponential growth in your work and life.

You’ve heard the advice again and again. Hustle harder. Optimise every minute. Stay relevant or get left behind. Learn the tools. Master the tech. Push through.

But somewhere along the way, ambition turned into exhaustion, and productivity stopped feeling productive.

Kat Norton knows this tension firsthand. After burning out in corporate consulting and later building Miss Excel into a multi-million-dollar education company reaching over 2 million people, she discovered a counterintuitive truth: Real growth doesn’t come from choosing one side of a spectrum. It comes from pairing opposites so they amplify each other.

In Your Untapped Edge, Kat introduces a practical, repeatable framework for navigating modern work by holding “both/and” instead of “either/or,” including how to:

Identify where you’re overusing one approach – and what’s missing on the other sideDesign workdays around energy, not just timePair technical skills with mindset and nervous-system regulationUse AI as an engine while keeping human judgment as the edge
Hustle becomes sustainable when balanced with stillness. Productivity accelerates when paired with purpose. Logic sharpens when it collaborates with creativity. Even AI becomes more powerful when guided by human intuition. Kat calls this dynamic polarity – the practice of intentionally pairing opposites so they amplify one another. This creates the 1+1=3 effect, and it’s the hidden multiplier behind exponential progress.

Through practical tools, science-backed mindset practices, and real-world workplace examples, Kat shows you how to make your hustle more holistic, so you can manage your energy, make clearer decisions, and balance priorities in ways that lead to promotions, increased impact, and sustainable momentum.

Today’s leaders face a messy reality. Constant disruption, competing priorities across business and society and complex human pressures, mean their ability to inspire their teams and deliver outstanding results is becoming ever more difficult.

Mastering MESSY Leadership reveals a breakthrough approach for leading in today’s unpredictable and demanding world. Based on insights from more than 10,000 coaching conversations with talent leaders around the world, it demonstrates how a small number of extraordinary leaders rise above the overwhelm, towards a more fluid, adaptive, and human way of operating.

This book uncovers the five mindsets that enable these exceptional leaders to thrive amid complexity. MESSY leaders must:
· Find Meaning in tackling complex organizational and societal issues
· Connect Emotionally in today’s culturally rich and diverse world
· Sense the direction of current events and emerging futures
· Seize momentum and stay ahead/competitive
· Tame Your ego, so that you can empower people to step in and step up

From BTS, world leaders in the people side of strategy, and drawing on fifteen years of real-world examples, Mastering MESSY Leadership is a practical, actionable guide for anyone who wants to lead with clarity and confidence in a complex world.

Negotiation isn’t about being tough. It’s about being clear, self-aware, and true to your values.

Everyday negotiation has changed. It’s no longer a skill reserved for the boardroom or the elite. In a world where our personal and professional lives are increasingly intertwined, everyone is negotiating – at work with managers, clients, teams, and vendors, and at home with family or friends, and even with ourselves.

But when the stakes are personal, negotiation often feels vulnerable, emotional, and overwhelming. Traditional advice to remain detached, use data-driven arguments and hardball tactics no longer reflects how humans actually make decisions.

The new rules of negotiation are people-centered, emotionally aware and values-driven. Drawing on twenty years experience as employment attorney, Kristen Prinz uses real-life cases and a practical framework to help you:

Define what truly matters and separate what you want from what others expect
Understand your motivations, fears, and emotional triggers so they stop steering the negotiation.
Recognize the hidden motivations of others and use them to create influence.
Harness your natural strengths, whether quiet, emotional, assertive, analytical, or anything in between.
Adapt your strategy using timing, communication, mindset shifts, and people-focused preparation.
Transform your internal voice from a critic into a coach so you can advocate for what you want and deserve.

New Rules of Negotiation offers a modern, compassionate roadmap to negotiating with confidence, so you can get what truly matters most to you.