Hardcover / ISBN-13: 9781399837453

Price: £20

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Why do you need a brain instruction manual?

You know what good leadership looks like. You’ve learned the models, tools, and techniques. And yet, under pressure, everything slips: conversations derail, tension builds, people resist. You fall back into old patterns, even when you know better. Why?

Because most leadership advice focuses on behaviour, without explaining what’s actually driving it.

This book gives you that missing piece.

First, you’ll understand how the brain works, cutting through the myths. Then, how to use it to solve real leadership challenges.

It translates modern neuroscience into clear, practical insight you can use immediately. Instead of remembering techniques, you understand what’s happening and know how to respond.

You will learn to:
· Shape the conditions where people perform at their best
· Master your energy, not just your time
· Bridge generational and cultural gaps, turning friction into advantage
· Handle difficult conversations without the emotional hangover
· Apply small, practical shifts that work in real life, at work and at home

Through real stories, brain-based insights, and pressure-tested tools, you’ll understand what’s driving behaviour.

Then use it. That’s the advantage nobody told you about.

Reviews

"In a world of leadership theories, Bruna De Palo provides something far more valuable: a practical, neuroscience-backed roadmap for real change. This book is a vital resource for any leader who wants to understand the 'why' behind human behavior and achieve sustainable growth."
Dr. Marshall Goldsmith, Thinkers50 #1 Executive Coach and New York Times bestselling author of The Earned Life, Triggers, and What Got You Here Won’t Get You There
"Inspiring and eye-opening, this is a vital resource for the modern C-suite."
Holger Seim, Co-founder and CEO, Blinkist
"Bruna helped me navigate a period of extreme uncertainty. This book brilliantly turns the science of how our brains predict responses into a practical manual for building psychological safety and resilience."
Paul Smith, Vice President Transformation, BP
"Bruna's neuroscience-based approach helped me become a better father, partner, professional, and leader. Deeply practical, highly impactful, and valuable enough that I've recommended her to hundreds of leaders."
David Power Former Head of Agency & Specialist Sales, Google now Global Head of Channels and Partnerships, Semrush