Negotiation isn’t about being tough. It’s about being clear, self-aware, and true to your values.

Everyday negotiation has changed. It’s no longer a skill reserved for the boardroom or the elite. In a world where our personal and professional lives are increasingly intertwined, everyone is negotiating – at work with managers, clients, teams, and vendors, and at home with family or friends, and even with ourselves.

But when the stakes are personal, negotiation often feels vulnerable, emotional, and overwhelming. Traditional advice to remain detached, use data-driven arguments and hardball tactics no longer reflects how humans actually make decisions.

The new rules of negotiation are people-centered, emotionally aware and values-driven. Drawing on twenty years experience as employment attorney, Kristen Prinz uses real-life cases and a practical framework to help you:

Define what truly matters and separate what you want from what others expect
Understand your motivations, fears, and emotional triggers so they stop steering the negotiation.
Recognize the hidden motivations of others and use them to create influence.
Harness your natural strengths, whether quiet, emotional, assertive, analytical, or anything in between.
Adapt your strategy using timing, communication, mindset shifts, and people-focused preparation.
Transform your internal voice from a critic into a coach so you can advocate for what you want and deserve.

New Rules of Negotiation offers a modern, compassionate roadmap to negotiating with confidence, so you can get what truly matters most to you.

Reviews

A grounded, insightful guide to securing what you want and need in negotiations involving real relationships and real stakes.
Clare Murray, Managing Partner, CM Murray LLP, UK
A clear framework to stop negotiating out of fear and start advocating for the life you truly want and deserve!
Dan Zawacki, Expert Entrepreneurial Operating System, Coach and Facilitator and Founder of The 4Mores Coaching Group
A holistic approach to navigating competing interests and interpersonal dynamics, equipping readers to create momentum and negotiate with purpose and precision.
John Challenger, President & CEO, Challenger, Gray & Christmas, Inc.
A profound yet practical toolkit that proves the best deals aren't driven by ego, but by a clear understanding of your core values.
Donna F. Zarcone, CEO and Corporate Director
The New Rules of Negotiation brilliantly tackles the fear, assumptions and internal barriers that hold us back from getting what we truly want and deserve.
Maria S. Doughty, President and CEO, The Chicago Network
Anyone looking to negotiate more meaning in their life through empowered value-based decision making - both personally and professionally - should read this book!
Andee Harris, CEO Crisis Prevention Institute
Kristen Prinz offers a compelling perspective on achieving ambitious goals while remaining true to oneself.
Andrew Sykes, Professor at the Kellogg School of Management and CEO of Habits at Work
A practical framework for aligning your actions with your values - because the real goal isn't winning - it's getting what matters.
Debbie Millman, Host of Design Matters
An essential framework for developing leadership more equitably across organisations, showing readers how to leverage their unique strengths with confidence and authenticity.
Dorri McWhorter, CEO, Executive's Club of Chicago