Paperback / ISBN-13: 9781529367096

Price: £10.99

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THE BUSINESS BOOK AWARDS WINNER 2022

“Don’t mistake being busy for being productive! Create time to read this important book and start spending your time where it counts.” Marshall Goldsmith, New York Times #1 bestselling author

How we spend our time is one of the greatest indicators of how successful we will be. We achieve our goals when we ruthlessly prioritise tasks and people that are important to us.

This book is for you if:
· You feel unrelentingly busy and overwhelmed.
· 3pm arrives and you’ve not done any of the tasks you intended.
· When you’re not working, you’re still ‘on’ – checking emails and always thinking about what you haven’t done.
· You over-commit and find it hard to say no.
· You sacrifice your own priorities for disorganised people’s urgent demands.
· Meetings, emails, and constant interruptions suck the life out of you.
· Your HR department’s emails about wellness week are the final straw: meditation won’t help your wellbeing, less meetings would.

If we focus our time, energy and attention on the wrong things we will never achieve the success or happiness that we aspire to. The problem is that the low value, low impact tasks that distract us from our priorities, are hard to ignore. They scream out at us all day: digital distractions, other people’s urgent demand for ‘five minutes’ that’s never five minutes, the meetings that you shouldn’t be in, the pointless email chains, the reports you write that don’t get read. We get a hit from ticking these tasks off a list. It’s got us hooked on crazy busyness. But all we are doing is scratching off a layer of fake work on top of the real, valuable work.

The Crazy Busy Cure is full of intensely practical tips to save you from this addiction and get productive again. It will show you how to have a laser focus on your priorities, manage others so they can get on with the work and find more head space. With tips for remote working and office working alike as well as productivity hacks for people with learning and thinking differences, this lively read is jam packed with solutions.

Zena Everett is executive coach and organisational psychologist and draws from her many thousands of hours and coaching and speaking to people about productivity blockers and how to shift them.

Stay energised, find your freedom from distractions and regain your productivity.

Reviews

Don't mistake being busy for being productive! Create time to read this important book and start spending your time where it counts.
Marshall Goldsmith, New York Times #1 bestselling author
Read this book and you'll get weeks of productive focus in return.
Peter Bregman, bestselling author of 18 Minutes and Leading with Emotional Courage
If you want to get your professional life back under control, read this book.
Dr Clare Gilbert Laurent, Founding co-Director Shrink Technologies, consultant and faculty member School of Life
No-nonsense ideas for protecting two of our most valuable resources: time and attention.
Paul Viner, Chief Financial Officer Xstrahl, former Finance Director Tottenham Hotspur PLC, Non-Executive Director
Smart management of time and energy - A must-read for all leaders.
Katie Danby, Chief Operating Officer, Wealth & Personal Banking, HSBC UK Bank
Full of practical tips for employers to allow people to get on with their best work and feel great about themselves. Zena's Lawn Mower management concept reminds us that clearing the path to productivity should be the first priority of every successful manager.
Margaret Gooch, HR Director, Brakes, a Sysco Company
Lawyers battle with the need to track their hours whilst creating more time for what's truly important. This book enables us to work and live more efficiently, reconsidering our relationship with time.
Elaine O’Driscoll, Managing Partner, P.J. O’Driscoll & Sons LLP, Ireland
Business has been too busy for too long. The Crazy Busy Cure is so welcome given the opportunities we now have to build a better working world.
Roger Steare, The Corporate Philosopher
This book is a must read to help busy professionals create uninterrupted blocks of time, feel in control of their day and work at their best.
Emma Crowley, Head of Legal Professional Training, McCann FitzGerald, Ireland
As a head-hunter I assess executives on their ability to think strategically and then execute. 24/7 demands on our time means the ability to manage our focus and attention is vital. This book should be on every leader's shelf.
David Goldstone, CEO, David Goldstone Associates
"Crazy good medicine" full of practical tips to cut through the constant clutter of distractions.
Rod Wooten, Global Marketing Head, Pharma at Novartis
Organisations following Zena's steps will see a measurable step-change in those key areas that boost productivity including motivation, happiness, innovation and ultimately delivery of business outcomes.
Vikki Osborne, Global Culture, Change Management and Future Capabilities Lead, Brambles
The therapy you need to restore you to business sanity. Zena Everett does a great job scraping the new paint job off the overwhelm in our work and helps to paint a brighter, more efficient, more powerful future. Billy Joel sang that "It just may be a lunatic you're looking for," but he wasn't talking about your work. The Crazy Busy Cure will help you stay out of the asylum.
Alan Weiss, PhD, author of Legacy, Fearless Leadership, and 60 other books
The master of getting things done.
Brendan Barns, Founder, London Business Forum
Powerful ideas for getting out of your own way and getting on with work that really makes a difference.
Caroline Goyder, author of Gravitas and Find Your Voice